Istanbul’s Grand Bazaar starts a global PR campaign
Marmara Region / Province of İstanbul
29.09.2016
The aim is to increase brand awareness

The Grand Bazaar has been the city’s leading commercial center as well as now a prominent tourism center with around 90 million people passing through the bazaar annually, over 4 million of whom are tourists,” said board chair Ahmet Kökler.

“As the Grand Bazaar management, we have kept working to develop commercial activities here, raise our competitiveness level and promote our cultural and brand awareness. The Grand Bazaar is already a global brand. We aim to raise its brand awareness further and make our bazaar an exemplary cultural, commercial, historic and tourism center,” he added.

The move comes as Turkey’s tourism industry has seen sharp drops this year amid political instability and a series of terror attacks.

Kökler noted the board would promote the existing, yet rare, professions found in the Grand Bazaar through social media and the Internet.

Saying that a corporate identity, logo and internal method guide had already been prepared, Kökler noted that any technical opportunities will be used to make their visitors more comfortable and the bazaar more secure.

“Our tourism income has decreased over this year compared to previous years. We are determined to boost this figure. We aim to attract more tourists to our bazaar and to double the business volume through our promotional campaign,” said Kökler.

He also noted there was no safety or security problem within the bazaar.


Comment

Write comment


 

News

Turkish Airlines offers new int'l flights from Izmir
06.06.2018
Munich, Hamburg, Berlin and Kuwait City
European bank invests €70M in Turkish-run marinas chain
31.05.2018
This agreement is testament to D Marinas’ success
World Bank supports Turkish sustainable cities project
18.05.2018
Bank provides over $86.5M loan to back Turkey’s infrastructure financing
Russia, Turkey to set 2019 as mutual cultural year
14.05.2018
An intensive program of cultural activities
Domestic trips rise 12.8 pct in 2017
08.05.2018
Residents made 77.1M domestic trips in 2017, official data shows
Ethnosports Culture Festival to be held in Istanbul
04.05.2018
More than 800 athletes will compete in 13 branches
Turkish Airlines, Belavia sign codeshare agreement
02.05.2018
Airlines will reciprocally add their flight codes on flights connecting Istanbul and Minsk
Numan Kurtulmuş: '2019 will be Turkish Culture Year in Russia'
21.03.2018
Speaking at the 25th Moscow International Travel and Tourism Exhibition (MITT)
Islamic art gallery draws diplomats to show in Ankara
21.03.2018
Daylong exhibit shows Turkey's artistic heritage
Turkish housing sales slip in February
21.03.2018
Property sales in February down 5.4pct year-on-year, according to official data
Minister of Culture and Tourism of Turkey Numan Kurtulmuş Outlines Strategic Vision
28.09.2017
Intercultural Dialog of Ideas and Values from Increasing Global Tourism is the key
World's Preference in Healthcare Tourism: Turkey...
28.09.2017
Healthcare tourism is developing day after day in Turkey.
Turkey’s turbulance to cover the huge tourism losses
29.09.2016
sum of $8 billion to $10 billion total loss is estimated in Turkey’s 2016 gross tourism income
Tiger Woods on the stage in Turkish Airlines Open 2016
19.09.2016
Turkish Airlines will present the fourth edition of the Turkish Airlines Open this November
Austrian archeologists in Ephesus fired due to the political tensions
19.09.2016
The Ministry cancelled the program in İzmir Selcuk 2 months before the normal period.
European tourists regain trust in Turkey upon return of Russians
19.09.2016
Leading travel agency chains chairman is optimistic
Russian Tourists back ‘at home’ on Turkish Beaches
09.09.2016
Russian Tourists Return To Turkish Beaches At End Of Vacation Season
Turkey seeks visitors from Oman
09.09.2016
The upcoming Eid Al Adha holidays will help boost tourist revenue.
Turkey ready to enjoy a high flow of Russian tourists in September
09.09.2016
Russia has lifted its ban on charter flights to Turkey.
Tour operators reassure holidaymakers about safe Turkey holiday
09.09.2016
Thomas Cook among companies running operations as normal.
Turkey calms down, resorts ready to welcome guests
09.09.2016
UK Foreign Office relaxes travel advice
Choice to expand Clarion hotels in Turkey
09.09.2016
Two new properties by Clarion hotels are to be located in Istanbul and a third in Kahramanmaraş.